Indomie, Gala, Pampers: Ten brands Nigerians wrongly regard as generic names


Nigeria, Africa’s finest economy, shall be basically the most populous within the continent. With this form of effectively-organized market, thousands of person items compete to be triumphant within the honor of purchasers.

Just a few of such brands possess turn out to be so dominant that they’ve turn out to be generic names for such objects. These brands revel in what’s understood in industry as a valuable-mover profit.

In some cases, these brands possess turn out to be household names such that many folks create no longer know the true names for the product themselves.

Some had been no longer the pioneer products nonetheless they possess got been in a region to dominate the Nigerian market with their names.

Right here’s a listing of 10 of such products.


The generic name for this product is noodle. However, this product became once the principle assign in Nigeria in 1995.

Indomie is a constituted of the Indonesian firm Indofood in partnership with the Tolaram Community in Nigeria.

It became once launched in 1988 to Nigeria thru export, and in 1995 the firm opened its first production manufacturing facility within the nation.

Indomie (Photo Credit: Indomie website)
Indomie (Photograph Credit: Indomie web location)

Indomie accounts for 74 per cent of Nigeria’s noodles market. This day, though there are a variety of assorted noodle products, many Nigerians discuss to them as “Indomie”.


Jeep is produced by American Bantam Automotive Company. It became once launched in 1940. This vehicle is known as a “Sports actions utility vehicle”.

However to a imply Nigerian, any sports utility vehicle from any car assign, whether or no longer Toyota, Honda or Ford, stays a “jeep.”

Jeep Cherokee (Photo Credit:
Jeep Cherokee (Photograph Credit: auto-data.procure)

The Jeep Cherokee is a line of SUVs manufactured and marketed by Jeep over five generations.

Jeep has passe the nameplate in some skill since 1974.

Discontinuance Up

This product became once launched in 1967 by the firm Unilever.

The generic name of right here’s “toothpaste” nonetheless heaps of Nigerians now name all toothpastes “Discontinuance up”.

For 51 years, it has turn out to be refined to distinguish between the emblem products from varied competitors, as the product has turn out to be a trademark for toothpastes in Nigeria. Other brands are Macleans, Dabour, OralB and more.


This is an American assign of petroleum jelly owned by transnational firm Unilever.

Vaseline became once made by the Chesebrough Manufacturing Company till the firm became once bought by Unilever in 1987.

Vaseline (Photo Credit: Insider)
Vaseline (Photograph Credit: Insider)

Despite having varied brands savor Toddler and Toddler, Fred and Flo, Dettol anti bacterial skin jelly, most Nigerians know all petroleum jelly vaseline.


OMO, an acronym that stands for Dilapidated Mother Owl, is a assign of detergent that dates assist to almost a century. It first came to Nigeria in 1962.

This detergent produced by Unilever has turn out to be a global assign and the household name for detergents actual thru the nation.

There are varied brands resembling Klin, Ariel amongst others but many consumers discuss to them as OMO.


Pampers is a assign of small one and toddler products produced and marketed by Procter & Gamble. It became once based in 1961.

The early 1990s also seen the introduction of gender-particular diapers within the Pampers assign; the product returned to unisex diapers in direction of the pause of the decade.

Omo detergent
Omo detergent (Photograph Credit: Store On Click)

It came into Nigeria in 2000 and has dominated the diapers market since. It became once the principle diaper assign produced and marketed in Nigeria. Whether or no longer it is molfix or Huggies, Nigerians largely know diapers as Pampers.


It’s far a assign of “bullion cubes” in Nigeria. It became once based in 1872, by a Swiss entrepreneur called Julius Maggi.

It first appeared within the Nigerian market and kitchen in 1918, that is four years after the 1914 amalgamation of the southern and northern protectorates of Nigeria.

Maggi Star Seasoning (Photo Credit: Bliss Explorer)
Maggi Big name Seasoning (Photograph Credit: Bliss Explorer)

Maggi seasoning cubes took its name from Julius Maggi. Other brands are Knorr, Royco, Terra, MrChef nonetheless many customers know Maggi as the generic name.


Gala is made by UAC Foods. It became once the principle sausage roll offered in effectively-organized portions in Nigeria. Other products possess since reach out nonetheless Nigerians name all of them Gala — most definitely the name sausage roll is long to issue.

Gala (Photo Credit: AbuleOja)
Gala (Photograph Credit: AbuleOja)

To characterize apart Gala from varied brands, traders and sellers would merely inquire distributors for “Long-established Gala.”


This antiseptic is marketed in Nigeria and produced and marketed by Reckitt Benckiser.

It led the market so grand that Nigerians lisp the emblem name as the generic identification for any antiseptic.

Dettol has been in lisp within the nation for over 50 years.


It’s far a chlorinated bleaching liquid passe for laundry and disinfecting surfaces. It apparently derives its name from the product’s most important chemical ingredient: hypochlorite.

Hypo is produced by the person items firm Multipro Enterprise Restricted (MPEL). This product has no longer been around in Nigeria for too long, but it has since turn out to be the face of that market section.

Hypo (Photo Credit: OList)
Hypo (Photograph Credit: OList)

Earlier than it came, the major bleaching liquid within the nation became once JIK, which many in most cases called “bleach”.

Hypo appears to be like to possess since taken over the market, and it has now turn out to be the generic name of all bleaching liquid.

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